Still the ripples spread.

I guess it's saying something that, 6 months after the event, SWG NGE has become the 'gold standard' for getting it wrong.

Just flailing about aimlessly on the blogs tonight and I happened across this...

"Tweaking a product makes sense in reaction to competitors and to stem melt, but if you start only worrying about what people are switching to you'll end up with a SWG NGE. Instead, EQ2 is a good example of modifying your product slightly and then getting on with just running a service well." Tide's Horizon: Churn & Melt (Garriott interview)

Got to love how SWG NGE has entered the vocabulary of gamers and devs alike as a synonym for "OOPS!"